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Our Fearless Founder


Zem Joaquin
Founder and CEO

Zem has been a contributing eco-editor at House & Garden, Domino, Architectural Digest and 7×7 Magazines. She received the 2009 Global Green Millennium Founder’s Award for her contributions as a Global Green board member, Co-Chair of Global Green’s San Francisco Committee, and Founder of Global Green’s Successful Annual Fundraiser and Ecofashion event. Mentored by William McDonough, Zem is a certified BuildItGreen design and strategy consultant and Cradle to Cradle enthusiast who helps companies and individuals create beautiful, smart, sustainable spaces and practices. Zem is the eco-luxury specialist for Planet Green’s Alter Eco and regularly contributes to various media. Much of her penchant for superior design came from her years at splendora.com and living in Milan, Paris and London. Her love for the earth, however, can be traced back to her early upbringing on a Palo Alto commune. As a mother of two, Zem is committed to improving all families’ health, education and access to well-vetted information. To that end Zem is an active board member of Global Green, Healthy Child Healthy World,Teens Turning Green, and Architecture for Humanity.

Check out her tribute video from the recent Global Green Millennium Awards: