The Manifesto

Being ecofabulous means celebrating high style with low impact.

It’s about beautiful items and experiences that don’t compromise health but do inspire stares (the good, where’d you get that from? kind). We’re obsessed with well-designed products. Yet our definition of beauty doesn’t leave room for things that make you - or the planet - sick.

Being ecofabulous means being savvy and open for a bit of discovery.

It means being an expert on your options. It means understanding where your products are from, what they’re made of, and what they will become in their next life-whether that be jeans, lipstick, or baby bottles.

Being ecofabulous doesn’t mean sacrificing or smelling of patchouli oil, but it does mean inspiring change.

We search from Portugal to Palo Alto to bring you the best beauty, fashion, and home finds for a considered life. Though sustainability is at the top of our criteria, it’s sitting right next to aesthetics, efficacy, and performance.

We take our product criteria seriously (but ourselves less so). We run on copious amounts of organic green tea and fair trade coffee, but only take it to go when we’ve remembered our own mugs. We’ve learned that well-made items are the healthiest and most desirable, and we’re here to share them with you.