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Heidi Atwal

Heidi Atwal
An aesthete with a passion for culture, food, fashion, and travel, Heidi strongly believes that style and social-consciousness go hand in hand. She graduated with Honors from the University of California, Berkeley with a degree in English and a Minor in Gender and Women’s Studies, and has held lead editorial positions at both Splendora and ARTISTdirect since. An international traveler who has lived in the Bay Area, Barcelona, Los Angeles and most recently London, Heidi can often be found frequenting restaurants with a focus on local, sustainable cuisine, unearthing vintage gems at markets the world over, and seeking out chic finds for ecofabulous at every opportunity. Heidi's writing has also appeared in The San Francisco Bay Guardian, SOMA Magazine, and Condé Nast Digital outlets Jaunted and HotelChatter.

Food, Food & Drink:

Smoothie Operator

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Peter Rabbit Organics has produced a line of organic fruit snacks and veggie blends, available in “squeeze pouches” that make consuming healthy snacks fun and appealing for kids.

Ingredient Spotlight:

Bright Eyes

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Yes to Blueberries’ Eye Firming Treatment blends the age-defying fruit’s essence with paracress flower and beeswax to soften the eye area while lending it elasticity.

Food, Food & Drink:

Genie in a Blue Bottle

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Birthed in Oakland, California, Blue Bottle Coffee Co. has spawned something of a cult following since its artisanal, freshly-roasted beans hit the java scene in 2002.

Clothing:

Eco Style for All The Young Dudes (and Dudettes)

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Online clothing store Popupshop’s clothing is designed for the coolest kids on the block.

Travel:

Just in Case

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The bright, recycled plastic cases by Heys USA will help you distinguish your suitcase from a sea of lookalikes at the baggage carousel.

Clothing, Product Spotlight:

Fall Into Glamour

Designer Minna Hepburn of Minna U.K. has produced a glamorous Autumn/Winter collection that’s best described as “eco-luxe.”

Product Spotlight:

Tree of Life and Style

Kiely recently teamed with Fair Trade fashion purveyor People Tree to produce a limited-edition line of bags that marry her playful aesthetic with sustainable design.

Clothing, The EcoMan:

All Tied Up

The “borrowed from the boys” look is a common sight these days, and the fashion statement shows no signs of fading in popularity.

Clothing:

Fairytale Fashion by Unicorn Design

Like the legendary creature it was named after, clothing from Unicorn Design is a little bit fanciful, a lot romantic.

Product Spotlight:

Where the Urban Meets the Artisan

Where others see contradiction, The Andean Collection sees the opportunity for fashionable harmony.