The New Face of Beauty is Organic

Date: August 10, 2008 | Category: Beauty, Makeup

One of the most frequent complaints we hear from environmentally-conscious consumers is the amount of green associated with green living. Buying organic produce at Whole Foods is certainly healthier than standard supermarket products, but it often carries a premium mark-up. This is why we always recommend stocking up at your local farmer’s market. In terms of finding moderately priced make-up, however, the pickings remain slim. Physician’s Formula Organic Wear is looking to change the face of earth-friendly cosmetics. Offering a full line of organic, non-toxic beauty supplies, all of their bronzers, lipsticks, eye-liners, powders and other girlie goodies are available at Walgreens from around $7 to $15 and are completely free of synthetic additives, GMOs and parabens. Made from certified organic ingredients, the line is cruelty-free. Even their biodegradable packaging is made from corn-based bio-plastic.

The leafy recycled paper compacts are a bit more modest than their slicker, PVC-laden counterparts, but their earthy ingredients make them a stand-out. Even the most sensitive-skinned members of the ecofab crew found the products safe to wear, easy to apply and quick to wipe away. All told, we think this is a beautiful new development.

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