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The Rare Essentials
It’s no surprise to find a product with the highest standard of luxury in Beverly Hills, CA - but with the highest standard of environmental sensitivity? Yes, it’s rare. But we’ve found a combo that’s taking the salon industry by storm - Rare El’ements International Hair Collection.
Partners John Amato and Teri LaVerne’s combined experience in the upscale environs of Beverly Hills, traveling the world to witness the traditional luxuries of other cultures and being entrenched in the fashion industry led them both to the understanding that fashion and hair are two sides of the same coin. “Fashion is about expression, versatility and rediscovering yourself, while well-maintained hair expresses timeless, effortless style.”
Suffice it to say, we were more than happy to turn our tired locks over to these pros for a much needed revamp. We tested the daily regime of Pure Shampoo and Essential Conditioner (free of sulfates, parabens, silicones and other toxic no-no’s) for two weeks. The results? A luxurious at-home pampering experience that left tresses completely (and naturally!) nourished. This sophisticated combo has officially earned a permanent place on our shower shelves!
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