Who Wants to See Yves Behar’s Underwear?
We were lucky enough to get a peek at the hot designer’s briefs yesterday. We didn’t write about PACT’s stealth launch then, because we wanted to get our hands on a pair first, which we did… regain composure… ok, ready to cover them, um, write about them.
Like artwork for your arse, there are 3 patterns and 3 solids, 3 cuts for women and 3 cuts for men – the interactive site lets you peruse by either cut or cause. 10% of each sale is donated to one of the three non-profits that PACT currently supports – and the pattern of the pair you select is colorfully coordinated to announce (to the few and the privileged) which cause you’re supporting.
Whether you are wearing bikini or boxer, they are all 95% organic cotton, 5% elastane and boast eco-friendly inks (heavy metal dyes are beneath you). Plus pairs are packed in a reusable fabric bag, and even the colorful bright, green shipping bag is 100% compostable. Wait, maybe we should get another look…