EcoTowl

If every household in the country eliminated just one roll of paper towels (70 sheets), more than a half million trees would be spared. The time has come to replace those one-time-use throwaway bad boys! And microfiber towels are hardly an eco-friendly alternative, considering their polyester/nylon makeup, a petrochemical combination that will end up sitting in a land fill (or the ocean) for an eternity. Enter: the EcoTowl. Made from biodegradable, all-natural viscose sourced from sustainable forests in Austria, the EcoTowl absorbs ten times its weight and is super durable and long-lasting (even after countless machine washings). Pacific Dry Goods, makers of the EcoTowl (and the EcoSponge) donates 5% of sales to support enviro-research at Save the Earth Foundation. Paper towels are so passe.

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