Meet Me at The Intersection of West Elm and Green

Growing consumer awareness about the dangers of pesticides, which have been linked to birth defects, reproductive disorders and weaker immune systems, has led another big name in retail to invest in the health of our bodies and our planet. We celebrated when West Elm debuted a line of high-quality, certified organic home accessories for bed and bath. We were all admittedly quite taken with their color-block shower curtains, which come in three handsome color combinations and are reasonably priced at $49. Their plush organic cotton towels and bath mats come in a bold selection of earthy solids and sexy prints and are made with non-toxic dyes. And we recently spotlighted the organic village diamond duvet at the Dwell Conference in the Reclaimed Space Showhouse. So, if you're in the market for a housewarming gift or your towels and linens have outworn their wear, give your dollars a voice at West Elm, and hopefully they'll just keep growing greener.

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Frank

Their towel and rug both say “fawn/natural”, but the towels are grayish, and the rug looks green. That stoped me from buying the towels.

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