Toying With Cool Wheels

Not so long ago four toy designers joined forces after being disappointed by the negative environmental impact their toys were causing. Their new company, Sprig Toys, uses recycled and reclaimed materials and relies on children’s activities to power the toys. The adventure cars are crafted from SprigWood, a bio-composite material made of recycled wood and reclaimed plastic. No batteries are required to power these stylistically minimalist toys, instead, kids push and pump the vehicles to trigger movement, lights, and noises (imagine that). The headlamps of the eco-explorers light up when placed in the vehicles, and they can be swapped from car to car to hear different adventure audio tales. Not only do Sprig Toys have a smaller impact on the environment than typical plastic playthings, but they’ll turn couch fingerling potatoes into active youngsters. My daughter, who is mortified by phthalates, will be thrilled to drive into this wiser world.

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