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Eat. Sleep. Rock. Repeat.

willotoons

There are few things in this world that we truly need: food, a place to rest our tired heads, and for us geeky rockers – the tunes to carry us through this crazy thing called life. Well-known designer, illustrator and music-lover, Willo O’Brien has created a line of eco-conscious apparel for kids and adults dedicated to the “geekyfantastic” rocker within us all.

Using 100% organic cotton and non-toxic dyes (water-based and phthalate-free), the collection is guaranteed sweatshop-free and supports local, small businesses as much as possible. Aside from making some pretty rockin’ clothes, it’s clear that Willo has carefully thought through the entire production process to ensure that she is doing everything possible to be environmentally and socially conscious. We’ll sing the praises of that ecofabulous ‘toon!