Retail Therapy for Mother Earth
You change your clothes to alter your style, but what about style for change? The latter ethos is at the heart of LovingEco, a members-only shopping site bringing users discounts of up to 70% on a hand-selected collection of eco-friendly brands. Though shoppers sometimes twinge with buyer’s remorse post-purchase, with LovingEco the occasional shopping binge can be seen as a way to give back to fabulous causes. The site curates flash sale selections of eco fashion, accessories, beauty products and more from the likes of premiere labels including Eberjey, Novica and Souchi, and three percent of proceeds go toward a current “tastemaker charity.” Partnering with Global Green USA, the Environmental Media Association and others, there’s no shortage of fantastic organizations receiving a portion of profits, while you get a few gorgeous goods and a glow-inducing altruistic high in return.
Watch the site in the coming weeks, as ecofabulous’ own Zem Joaquin will be curating a sale for LovingEco’s exclusive user base. Signing up is free and will get you access to a world of beautiful green goods. Go on, shop with abandon.