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My, What Beautiful Frocks You Have
There is a romantic simplicity to the crisp organic cotton pieces found in Kee Edwards’s collection of sustainable designs. If ever there was clothing appropriate for walking barefoot in the grass, then the white dresses, voile camisoles, and bloomers (those ruffly underwear bottoms which are equal parts coy and naughty) belonging to Loup Charmant’s PURE collection would suit the occasion. Meant to be worn with ease, they have a haphazardly-thrown-on air that is sexy, ethereal, and cut to flatter a variety of body types.
While the entire line is made of 100% organic cotton, the offerings this season are nothing if not diverse: For a morning at the farmer’s market you might don the halter maxi, while urbanites could choose a flowy blouse to soften the toughness of a sharp blazer. The intersection of loungewear and luxury is where Loup Charmant falls on the fashion spectrum—a perfectly natural landing spot, considering that the namesake translates to “the charming wolf” from its native French. We’ll go a step further and say that the line has left us us wholly bewitched.
Loup Charmant is available for purchase online or you can purchase in person at Ekovaruhuset in New York and Paris or Roseark in West Hollywood. You can also read about the latest happenings on their blog.
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