Afternoon Coffee with Zem
Jess Chamberlain, home and design writer for Sunset Magazine, and Sunset’s blog Home by Sunset, was guest blogging all last week for Design Sponge, a daily website devoted to home and design, led by the lovely Grace Bonney.
Jess had an amazing line-up of interviews for Earth Week, from Michelle Kaufmann to Flora Grubb to Paul Donald of Branch to our very own, Zem Joaquin. Thanks Jess for such a great round-up! Here’s the “Afternoon Coffee with Zem” Interview:
Regular or decaf?
Today I’m working from ecofab headquarters (Dogpatch District of SF), indulging in an incredibly satisfying organic blue bottle soy latte from Piccino Cafe across the street. When I’m working from home I’ll usually just sip Numi or Mighty Leaf organic green tea—in my favorite I Am Not A Paper Cup mug.
Recycling geek, vintage freak or SUV-driving jock in high school?
I grew up on a commune without electricity or flushing toilets so by the time I got to high school I was going through a bit of a “rejecting my roots” phase. I just hated having to sacrifice style and fashion for that “au natural” look. But by college I was channeling my childhood and even started the recycling program at my university. Yet, I’m the kind of girl that likes to have it all—which is what my company is all about—so I am committed to finding sustainable solutions that are just as stylish as their conventional counterparts. These days, you really can have your organic cake and eat it too!
What was your inspiration for ecofabulous and your mission behind it?
I founded ecofabulous as a result of my own personal journey to design an eco-friendly environment for my family when I realized that the products I was using in my home were toxic and thus intensifying the asthma that both of my children were battling. Step by step I started transforming my home into a healthy haven and the more I learned the less I was able to trust traditional products the way I once had.
Click here for the full article.