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Don’t be a Sucker, That’s Her Job

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There’s a lot of things you want to share when you’re a new mom – like the 1,001 pictures you’ve posted of baby on the little one’s dedicated blog. And then there are other things you’d like to keep, ahem, private.

For the modern mom on the go, there’s The Undercover Baby. With an entire line of nursing covers made from 100% certified organic cotton, you’ll be able to lunch and linger in style and privacy, without the stares and glares. Far easier and cuter than an awkward blanket.

So now you don’t have to hang at home until feeding hours are finished, because let’s face it, for the first few months it is never over!

  • Amy

    This is such a great idea! I have a sister who is due to give birth next month. I am SO getting her one of these. Thanks for sharing!

  • Jennifer

    The idea of this product is okay, after all if a Mom desires privacy, she should have it. However, this heavy-handed sales-pitch is offensive. I have nursed my baby in public more than once and never had anyone notice, let alone give me “stares and glares.”
    As for the “ahem, private” comment. If a Mom desires privacy, she should have it. However, feeding a baby does not have to private and there is nothing wrong with feeding your baby in public, whether by breast or bottle.
    Grow up, Ecofabulous.

  • Freya

    In my opinion the modern mother is strong and confident, rather than nervous about what someone else thinks, including when she’s breastfeeding. It is completely unnecessary for a woman to cover up when she is doing one of the most natural things in the world. As helpful as this product may be for some women and in some situations, the commentary is ridiculous…including suggesting a new mother will have to stay home without one.

  • Lisa Kathleen

    I’m a little sad to see this attitude towards breastfeeding propogated on this site:( I have breastfed comfortably wherever and whenever my baby was hungry since my little one was born. I have received “stares and glares” maybe 4 or 5 times - the majority of my experience(3 and a half years now) has been very supportive. People smile when they see happy baby and happy mom. In the vast majority of people, seeing me breastfeeding my little one has seemed to bring out a very tender response. My feeling is that stares and glares come about because ads such as these reflect a cultural myth by implying that breastfeeding “should” be kept private. and that breastfeeding in public will get you stares and glares. Sad to see on an eco-friendly site where one would hope for more socially conscious information and attitudes.
    In joy,
    Lisa Kathleen

  • http://www.ecofabulous.com ZZ

    wow, this got a lot of passionate comments! I breast fed both of my kids openly but there were times that I would have preferred to keep my breasts to myself and other times I’m sure others would have been keen on me covering up. We certainly aren’t saying you SHOULD cover up, only that if you want to, there is an option out there. I appreciate each view, though, thanks, zem

  • MJ

    I don’t think this is meant to offend those who are confident breastfeeding in public. This is just to give breastfeeding moms (new or experienced), a choice to cover up. And sometimes we have to cover up not for ourselves but for other people. I didn’t have a problem breastfeeding in public, but there are perverts out there and I would rather have the option to cover up when I felt it was necessary. I think nursing covers are a great option for breastfeeding women. I’ve used them and given them as gifts. For those who are confident in breastfeeding openly, more power to you! Let it all hang out!

  • http://www.ecofabulous.com ZZ

    All this talk of breastfeeding makes me miss it a little. I’m thankful that people are finally getting reacquainted with glass bottles when an alternate milk source is needed, though. Warm plastic is just scary to me.

  • http://www.chalkanddot.com Erica

    I received a few nursing covers as gifts but I never ended up using them much, getting everything situated was too much hassle. I just use a muslin swaddle blanket which packs up nice and tight into my purse or diaper bag, can be used for a stroller cover or carrier cover, and cleans up spit up. I wish people were more used to mom’s breastfeeding. My own in-laws seem horrified if I try to do it in their presence. But you just do what is comfortable to you and your baby and put everything else out of your mind.

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