Orange You Glad We Found This Website?

Date: September 24, 2008 | Category: Care, Clothing, Food, Furniture, Kids, Toys

Why is it that tiny newborns raise such big questions in the minds of new moms? Instinctively, mothers want the best for their babies and often even the most thoughtless person will veer towards eco-friendly baby products when they become a parent.

When Generation Orange founder Shital Mehta gave birth to her son Krishna, now 20 months, she was intent on using only the most natural products on the market. So when she couldn’t find baby bottles made using BPA-free plastic in stores, she contacted a distributor of the bottles and ordered a case to share with friends who had also been trying to track the bottles down. As she researched other clean infant items, she realized that bottles weren’t the only hard-to-find sustainable products.

Founded by Mehta with her husband Prashanth Mysoor, Generation Orange is built on the principles of health, sustainability and community. The site provides one-stop-shopping for stylish baby and child products, including toys, clothing and foods, all made with the most natural materials available.

Generation Orange also puts a premium on giving back and works hard to partner with companies who take that principle seriously too; about 90 percent of the companies whose products are sold on the site give a portion of the proceeds to charity.

It seems that when you mix green with giving you make orange.

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