Check out Zem’s interview on Blog Out Loud!
Looking for some major inspiration to jump start your own blog? Rebecca Orlov of Blog Out Loud and the stylish blog, love. living. small., caught up with ecofabulous founder and CEO, Zem Joaquin to get the scoop on how she got started and what inspires her. We’ve posted a few questions below, but you can read the full interview on Blog Out Loud here. Thanks Rebecca!
What inspired you to start ecofabulous? What approach did you take for setting up your site and blog?
I was deep into an extensive remodel of my house and found it incredibly difficult to locate reliable resources of beautiful yet sustainable products. Because both of my children suffered from severe asthma I was determined to create an environment with minimal toxins, but refused to sacrifice my aesthetics. Many people either cannot afford to hire a designer or don’t want to hire someone who isn’t on the same page as them when it comes to style and/or environmental concerns. Ecofabulous is meant to fill that void by providing fun, engaging information about products and concepts so readers become more conscious without losing their sense of humor.
A lot of new bloggers want to know about finding their voice for starting a blog and/or site. How has this happened for you and how has your “voice” evolved as your brand grows?
Very good question! Ecofabulous was originally created for the TED community, and since I was the eco-editor of House and Garden at the time, it was narrowly focused on interior design and indoor air quality. Over the last few years it has broadened into lifestyle because in almost every case there is a beautiful, more eco-friendly option available for anything. Additionally, eco-design, like design in general has become much more accessible, democratized if you will. Though I still maintain ultimate editorial control, ecofabulous is a collective effort of many committed writers, researchers and designers, which is a big change from the days of 2AM blogging alone.