Bidding on a World of Good

Date: September 9, 2008 | Category: Lifestyle, Stores & Resources

According to consumer reports, some 88% of Americans self-identify as “conscious” or “socially responsible” when making purchases. We, however, weren’t the only ones pleasantly surprised by this information. Ebay seems to have been taking notice too. With the unveiling of World of Good by Ebay, you now have an online marketplace for ethically sourced and eco-friendly products. All sellers are vetted by “Trust Providers” to verify their products meet a core set of standards, providing transparency to buyers who want to know exactly what they’re buying and from whom. We’ve been voting with our dollars and it is paying off. Whoopee!

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