Nice Shot

Commercial electronics companies are not typically associated with environmentalism. But global camera giant, Olympus, is putting their eco-commitment to the test. One of more than 78 products certified “eco,” the SLR E-330 digital camera has been designed to capture a clear image while reducing the use of power. Olympus has overhauled their production of eco-certified items to exclude the use of PVC, arsenic and lead. The total mass of the camera was reduced by 5% in order to help conserve resources and produce less post-lifecycle waste. In addition, the company is implementing sustainable practices, including pursuing LEED certification for their headquarters and using recycled materials for packaging and shipping. Shutterbugs rejoice!

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