Responsibility Au Lait

Date: September 19, 2008 | Category: Featured, Food & Drink, Lifestyle

If ever a product has proven our point that making responsible choices does not mean sacrificing life’s little indulgences, Pachamama Coffee Cooperative has done so. In fact, doing the right thing can be downright delicious.

Incorporated in Davis, CA, the farmer-owned company has a clear mission: to provide customers with a premium organic product and, in doing so, improve the lives of coffee farmers and their families. The cooperative has united more than 13,000 family farmers and takes the concept of “fair-trade” to a higher plain; in a nutshell, the employees of Pachamama work for the farmers, not the other way around.

When you buy Pachamama’s organic coffee you are buying your coffee direct from small-scale farmers in Ethiopia, Nicaragua, Peru, Mexico and Guatemala, all of whom send their finest beans to Pachamama. The coffee is roasted in small-batches in Sonoma County, CA and shipped direct to customers throughout the United States.

Considering that the average American consumes 3.1 cups of coffee per day, according to the National Coffee Association, choosing a coffee from a company with a responsible business model is very important. Available in cans, for about $10 each, or in bulk, online and in stores, Pachamama is a triple bottom line company whose product is a reminder that making good choices at the market need not mean leading a bland life. Finally, your cup can runneth over and you can feel good about it.

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