The Card, Hard Truth
We have three words to sum up Hards Cards, a greeting card company whose products deliver punch-lines with smart-alecky sass: They ain’t Hallmark.
That is to say, don’t expect photographs of kittens on their covers, or precious rhyming couplets on their inside. Founders Randi Picarelli and Stacey Rifkin share a devious sense of humor and their messages are brutally honest — rare traits in an industry ruled by glittery designs and cliched sentiments. Some of the cards seem harmless enough at first glance: “It’s Your Birthday; Let’s Celebrate,” reads one green-and-gold decorated front, while the inside holds a long gripe about getting wasted and the perils of drunk-dialing. Cringe inducing, perhaps, but true.
Hard Card’s brilliance lies both in their audacity to say exactly what you’re thinking, and their admirable production process. eCards may save paper, but they don’t have the same effect as hand-written — and in this case, pointedly witty — notes. These products are ethical from front to back, made on 100% Post Consumer Waste Paper, printed with soy ink, and partnered with a recycled envelope. So while we think the cards are badass-to-the-bone, they’re also kind to Mother Earth, earning them ecofab’s stamp of approval and more than a few of our belly laughs.