Have you ever given thought to just what it takes to make the perfect pair of baby blues for men? Those trendy creases and stylish washes a lot of time, energy, and water to set into place, a process that leaves guys with fashionable jeans but isn’t particularly efficient.
Ever the denim innovators, Levi’s devised a way to cut down on resource wastage without sacrificing looks. The Water<Less Collection is a multilayered process and a definite game changer in the world of dungarees. With an artisan’s approach to crafting each unique pair, Levi’s has managed to cut water usage per jean to 1.2 liters down from the normal 42 liters. H2O is also removed from stone washing, giving the denim a crisp, dry look, but maintaining their super-soft feel. Saving nearly 96% of water for some products in the line, it’s no wonder the company was recently rewarded for their eco-efforts. In any denim danceoff, this diverse crop of Beat Down cords, selvedge trousers, and slim fit jackets would come in first place. ($58.00-230.00)