I’m always trying to get my husband out of his conventional cotton briefs, but like many men, he is a creature of habit. That’s why I’m so thankful for Icebreaker’s sexy, sustainable, breathable, renewable, ridiculously fantastic merino wool underwear. It started with amazingly fresh Icebreaker socks, followed by undershirts and cardigans and now they have taken over all of his basics (and mine)! We are also fanatical about their sportswear (real sports, not shopping as a sport) and even the smartly tailored sweaters. Once you go wool you may never go back!