Food, Food & Drink, San Francisco:
Freshly Hatched
Usually, we test to see if an egg is good by placing it in a water-filled bowl and waiting to see if it sinks or floats.* In this case, we just pop over to GoodEggs.com.
Launched recently in San Francisco’s Bay Area, Good Eggs introduces a whip-smart idea: the creation of an online marketplace where you can buy local food directly from nearby farmers and foodmakers. (Wired calls it “Etsy for local foodies.“) The site offers convenient pickup and delivery options — nothing is shipped since you’re buying local, which is a feature we dig. Plus, you can get info on where to scout out events and farmers’ markets and read a blog dedicated to eating locally and seasonally (where guest authors like Alice Waters pop up from time to time).
For farmers and foodmakers, this presents a new way to sell direct, allowing them to reach more people, get to know more customers, and reduce the hassle of running their sales and distributing their goods. Sounds like a win-win for everyone, no?
Good Eggs started its pilot program in just a few neighborhoods around the Bay Area, but plans to roll out to the rest of the city in 2012. Other cities in the country and worldwide will follow, so keep an eye out on GoodEggs.com for details. We’re hungry already.
Photo: Good Eggs
* If it floats, it isn’t fresh. It’s an easy way to check those last few eggs you left in the carton…
