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Product Spotlight, Remedies:

You Look Marvelous

We’ve always liked the look of Zoe Organics, the skincare company offering up pure and organic products for mom and baby. Clean, calm, and simple, its original packaging (see it here) nicely communicated the goodness of the good-for-you stuff inside. But when we recently saw its redesigned packaging and new website…BOOM. Smart and updated, yet still clean and simple, it’s a modern, more grown-up take on the image and the message that the two-year-old company wants to project as it expands. And it’s also created a look for its products that we wouldn’t mind someone spotting in our grocery cart or medicine cabinet. (Besides, didn’t writer Lance Hosey say that beautiful things can help better save the planet?)

Along with this new design, Zoe is introducing new lineup of family lifestyle products, all inspired by its founder Heather Hamilton’s experiences as her own brood grows and enters new life stages. One of the first to launch is an organic insect repellent spray ($20). Happily, we can report that not only did the 100% organic herbal concoction get us comfortably through a day spent riverside, but its blend of botanical oils smells so good that we’re, um, considering wearing it even when the mosquitoes aren’t around.

More lifestyle products will be available this fall — and here’s hoping they smell just as lovely. Keep on eye out at zoeorganics.com for information.

Photo: Zoe Organics