Don’t Sweat It
Date: September 21, 2009 | Category: Fashion, Women
From a lazy Sunday afternoon, to a long overnight flight, to the weekly routine at the gym - though few would admit it, sweats are the outfit that gets the most play in a gal’s closet. Thankfully there’s LIV GRN, a line that keeps you looking hip (who knows what cuties you may find on the nearby treadmill), while still being respectful of the planet’s resources.
The loungy collection is made up of loose tanks, comfy shorts and sweats, and hip hoodies - all with a touch of bright neon. The LIV GRN statement is printed somewhere on every piece in the 100% organic cotton collection - a constant reminder of the line’s ecological approach, and the lifestyle the founders, Larry and Sydney, hope to spread through the clothing. Additionally, 10% of every sale is donated to Global Green, an organization dedicated to “fostering a global shift toward a secure and sustainable future.” Now when’s the last time you did so much good work just by lying around in your sweats?
The line is launching in three Bloomingdales this month (Los Angeles, San Francisco, New York) and is available online and at various boutiques.
*If you’re in LA, stop by Bloomingdales this Saturday, September 26th from 2-4pm, to view the line, hang out with Maria Menunos, and share your favorite green tip for a change to win. Each purchase will receive a free LIV GRN reusable water bottle.
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