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Heidi Atwal

Heidi Atwal
An aesthete with a passion for culture, food, fashion, and travel, Heidi strongly believes that style and social-consciousness go hand in hand. She graduated with Honors from the University of California, Berkeley with a degree in English and a Minor in Gender and Women’s Studies, and has held lead editorial positions at both Splendora and ARTISTdirect since. An international traveler who has lived in the Bay Area, Barcelona, Los Angeles and most recently London, Heidi can often be found frequenting restaurants with a focus on local, sustainable cuisine, unearthing vintage gems at markets the world over, and seeking out chic finds for ecofabulous at every opportunity. Heidi's writing has also appeared in The San Francisco Bay Guardian, SOMA Magazine, and Condé Nast Digital outlets Jaunted and HotelChatter.

Clothing:

Do-Gooder Denim

Shopping for jeans, that notoriously difficult task that we all try to avoid, doesn’t have to cause a case of the blues. Just look to denim line Goodsociety for proof positive.

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All That Glitters is AmaraGold

Everyone’s favorite “shaken, not stirred” secret agent may have popularized the phrase “diamonds are forever,” but for AmaraGold, it’s a certain shiny metal that’s truly everlasting.

Clothing, Product Spotlight, Shoes:

New Kicks on the Block

Move over Chuck Taylors, there’s some serious competition in the Cool Kicks department heading your way, and they’re Earth-friendly to boot.

Media, Product Spotlight:

Green Style isn’t Black & White

eco-chic

Sandy Black’s Eco-Chic, The Fashion Paradox, is an insightful tome dedicated to unraveling the complicated threads of what eco fashion is all about.

Product Spotlight:

More than Beige and “Blah”

Sass Brown’s Eco Fashion is one of those rare books dedicated solely to designers whose businesses are driven in equal measure by eco-minded practices and producing gorgeous designs.

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Partners in Style

It was a simple story of boy-meets-girl: painter Josh Podoll approached boutique buyer Lauren Berdell (Podoll) about an idea for graphic tees, the creative and romantic sparks flew, and in 2010 their fashion baby was born.

Product Spotlight:

Chamomile & Clay

Whether you’re the mother of a tactile young’un or feel the need to massage away stress with a little molding session of your own, Mama K’s aromatic Play Clay is just the product you need.

Food & Drink, Product Spotlight:

Double-Eco Coffee Holder, with an Extra Shot of Style

byocup

There’s not a trace of wasteful material in its makeup, its silicone body made to withstand the hot hot heat of your morning brew and keep it warm during the hustle and bustle of rush hour.

Deals & Steals:

Retail Therapy for Mother Earth

lovingeco

You change your clothes to alter your style, but what about style for change? The latter ethos is at the heart of LovingEco, a members-only shopping site bringing users discounts of up to 70% on a hand-selected collection of eco-friendly brands.

Product Spotlight:

Replenish, Reduce, Reuse

replenish

Replenish has made disposable bottles a thing of the past with replaceable cleaning pods that you snap onto a reusable container, add water to and give a good shake before going to town on dirt and grime.