Levi’s Makes a Splash

Stylish, Sustainable, Living.

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Contributed By: ecofabulous

Water waste is one of the most serious issues in the making of clothing. Levi’s® brand has addressed this by establishing Water<Less products. The Bay Area based company has already made more than 13 million Water<Less products and saved more than 172 million liters of water, equivalent to 726,600,812 8oz glasses of drinking water! That’s drinking water for 157,000 people for a year. I’m getting thirsty just thinking about it!

Starting on World Water Day, March 22^nd people can learn more about the global demand for clean water and small actions they can take to help those without access to it. Just go to: www.levi.com/waterless

Here is the first action: By washing once every two weeks instead of once a week, consumers can reduce the amount of water used over the lifecycle of a jean by 23% (800 liters) plus it increases the life of the jeans! Join Levi’s employees in the 5 Day Challenge to wear style and accessorize the same pair of jeans 5 DAYS IN A ROW! Team ecofabulous is in. Are you? Tweet to @ecofabulous to let us know if you are in and we’d love to see photos of how you accessorize. Cheers!

Sheer Jeanious

Since it tends to conjure up images of sweet pinks and soft yellows, the term “spring color” can often feel like it’s reserved for the ladies and the little guys. But we say, gentleman, it’s time to get in on the action, too.
Splish Splash

Ever the denim innovators, Levi’s devised a way to majorly cut down on water use during production without sacrificing looks. Their Water
Do-Gooder Denim

Shopping for jeans, that notoriously difficult task that we all try to avoid, doesn’t have to cause a case of the blues. Just look to denim line Goodsociety for proof positive.