Fair-Weather Fashion

Beautiful resort wear is a great mood elevator, which is why we were so thrilled to get a peek at Auralis’ gorgeous 2011 spring line. Puerto Rican native, Auralis Herrero, perfectly blended tropical colors and warm weather cuts with just a hint of New York urban appeal. The pieces are functional, and wearable - plus, just seeing the collection was like taking a Caribbean vacation. (more…)

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TREND WATCH: Coveting Camel

Fall into this season with the most wearable trend of all - camel. Hot as can be right now, the classically chic color will take you through the crispness of fall into the cooler days of winter. A color for everyone - though not to be mistaken for “nude” - camel can be worn as a bold statement piece for the cutting edge trend setters or simply incorporated with accessories if you want to start out slow. To help you wear the look in ecofabulous style, we’ve scoured the ecosphere to find truly classy and covetable camel. (more…)

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Hometown Hit

Handcrafted out of a small town in Oregon by a passionate young designer, Hetterson is a line of sustainable clothing and knitwear with pieces as cozy as they are classic. (more…)

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“Eco Shop” at American Eagle

Want an all-American look that’s also conscious of the precious natural resources this nation boasts? We’re always excited when we see mainstream brands start to incorporate pieces or collections that are more environmentally conscious, and American Eagle’s “Eco Shop” is one such example. (more…)

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Preloved for eBay Launches!

Creating one-of-a-kind clothing from reclaimed fabric, Preloved designs eco-friendly apparel out of their Toronto, CA headquarters. Pieces from the line can be found in retail stores like Anthropologie across North America, Australia, Europe and Japan - and now, an exclusive collection will be available on eBay. (more…)

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Accessible. Organic. Style. (+ WEEKLY GIVEAWAY & DISCOUNT)

Few things get us more excited than stylish, eco-friendly fashion lines… save for stylish, eco-friendly fashion lines that are actually affordable. Enter SPUN, a collection of chic basics from Seattle-based mom-turned-designer, Sara Seumae. We’ve raved about the “Basics” collection and the flirty-fun pieces with feminine ruffle detailing, and most recently we’ve become enamored with the super cute accessories. This week, we’re thrilled to partner with SPUN for our weekly giveaway, offering readers a chance to win an organic cotton 3/4 Sleeve Dress (more…)

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Scientific Research to Sustainable Fashion

Beautiful nature inspired patterns and colors, feminine details, and wearable clothes defined the Spring 2011 LAVUK runway show. (more…)

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TREND WATCH: Oxford Shoes

Not just for young girls and school uniforms, the oxford shoe trend is all the rage this season. But chromium dyed leather and toxic materials are never trendy in our book. So we’ve found a few styles that’ll satisfy your need for the “in” look while keeping your commitment to eco-friendly fashion standards. (more…)

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The Bee’s Knees

Since it takes half a barrel of crude oil to produce the rubber in just one tire, and burning used tires can release a host of pollutants into the air like arsenic, mercury, cadmium and lead - we’re both thankful for and inspired by what the girls over at Green Bees have done to prevent even a handful of old tires from being tossed into local landfills. (more…)

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A New Lease on Life

Frustrated with the fashion industry’s fast-paced consumption, lack of innovation and incredibly wasteful methods, Tamasyn Gambell set up shop on her own. Producing a series of “luxurious considered designs” that are as fashion-forward as they are social and environmentally responsible, the result is a collection of scarves and notebooks with rich, bold, colorful patterns. (more…)

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