16 Eco-Fashion Predictions for 2010 from Ecouterre

Ecofabulous founder, Zem Joaquin, was one of 16 eco-fashion movers and shakers Ecouterre asked to share forecasts for the coming year. Her view of the future is clear - it points to the past.

“Buying used is finally gaining widespread acceptance thanks to eco-approval and a strained economy. People are buying pre-owned on eBay not just because it is cheaper, but because it is greener. ‘Used’ is losing its stigma and being recognized as smart. You’ll see an increase in clothing swaps, too.

At the same time, you will see companies that manufacture in the U.S. - even in your home town. The popularity of American Apparel proves that consumers are inclined to buy U.S.-made, but I think it will go beyond that.”

Click here to read the full article and see what all the industry leaders found in their fashion crystal ball.

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