Scientific Research to Sustainable Fashion

Beautiful nature inspired patterns and colors, feminine details, and wearable clothes defined the Spring 2011 LAVUK runway show. Designer Natasha Gindin pulled inspiration from her background as a microbiology student and from Ernst Haeckels’ scientific illustrations, which means lots of creative elements and accents, like shell shaped pockets. Gindin says “you may buy LAVUK because you look gorgeous in our garments, but by doing so, your skin and planet are cared for. We believe that all women should have access to clothing that serves both them and the environment.”

It’s manufactured in Los Angeles (sweatshop free) using sustainable materials like organic cotton, hemp and tencel. We were delighted to find such a wearable green line for next spring, and can’t wait to pick up some pieces (prices range from $65-$350). And as if we needed any more incentive to splurge, for every garment purchased LAVUK has a tree planted through American Forests.

*Photo credit: Elisa Hyman for ecouterre.com

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Future Standard

Always love a good story behind a line. Natasha, cheers to you for raising the standard in fashion!
Love, Future Standard
(an online ethical clothing boutique launching Nov.22nd)
http://futurestandard.tumblr.com/

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