Lessons in Style

For Elroy Apparel, sustainable fashion hearkens back to the three “R’s” we learned in elementary school: reduce, reuse, recycle. No need to be a math whiz or master wordsmith to know that ethically-sourced and produced garments are the smart choice, both in look and principle.

Don’t mistake these for staid school uniforms, though—they’re anything but. While many parts of the country are being battered by wind, sleet, and heavy rainfall, a sneak peek at Elroy’s Spring 2010 collection has us thinking of sunnier days with their flirty dresses, lightweight cardigans, and runaround denim rompers. The subtle prints and deft use of color recall storybook scenes of enchanted gardens, marking seasonal change by adding romance to our wardrobes.

Where Elroy earns an “A” for effort is in their all-encompassing approach to environmental fashion. Organic cotton, bamboo, hemp, and tencel, a wood-pulp fiber, are all commonly used in Elroy’s line, while wild silk gives an eco-twist to a commercialized, overused fabric.

You, too, can earn a gold star in style by shopping Elroy Online, where a major sale on Fall 2009 clothing is happening right now. We eagerly await the delivery of this season’s goods, especially the perfectly casual bleach denim tank and (smarty) pants.

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