Zem’s Eco-Fashion Predictions (+28 others!) from Ecouterre

Date: January 5, 2011 | Category: Fashion, Women

Our friends over at Ecouterre asked 28 eco-fashion movers and shakers, including our own Zem Joaquin, to share a bit about what they see in store in the field of sustainable style.

ZEM JOAQUIN:

This is the year that big box stores will make great shifts toward sustainability. Just as it has become easier to find green cleaning products at mass-market places and prices, it will be increasingly simple to find eco-apparel. What we need to be aware of is chain of custody. There is some weariness of the term "organic" and its authenticity, so it is important that manufacturers track their raw materials and label them clearly for the consumer. With a sea of certifications coming, it is our job (Ecofabulous/Ecouterre) to do the research so our readers will know which are legit. I predict that Suzy Cameron (James' wife) will be hosting another "green dress to the red carpet" design challenge benefitting Global Green U.S.A. and debuting at the GG pre-Oscar party in February with the goal to inspire designers to think about using sustainable materials and to draw public attention to the importance of those materials. As the popularity of flash sales increases, you will see more vintage versions, like those on eBay. Likewise, you will see ethical clothing with deep discounts. We as consumers just need to remember that bargain basement pricing means that progress can get stalled. I have resolved to buy less sale items and invest in a few conscious pieces where everyone wins. As disposable $5 (full-priced) dresses flood the market, it is an opportunity to vote with our wallets for healthier practices. I think thatPatagonia sums it up with their new marketing focus: buy less, buy smart. No one is saying (at least no one I know) stop looking amazing (that is lame for everyone) but this is a year to think about the entire process being elevated so we all look and feel better! To read the full article with predictions from 27 other leaders (including a museum textile conservator, a fashion professor, a vegan coat designer, and an online curator of preowned clothing), go to ecouterre.com.

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