Who’s the Greenest of Them All!?!
Date: May 17, 2007 | Category: Events, Transport
A BIG Yahoo for Yahoo! On Monday I attended a very exciting launch in New York’s Times Square, where Matt Dillon joined David Filo (Yahoo! co-founder) and Matt Peterson (CEO of Global Green) to announce Yahoo’s "national call to action" - the "Be a Better Planet Challenge". In a dramatic metaphorical display, vine-wrapped Ford Escape hybrids seemed to grow up out of Times Square. These vehicles are part of the fleet of hybrid taxis that Yahoo! is donating to New York and an example of what the winning city, to be announced June 8th, will receive (unless they opt for the cash equivalent instead - to be dedicated to eco-city projects). There are few options you can choose from to participate in the "Be A Better Planet" challenge: 1. Take the Green Pledge: Visit Yahoo! Green and commit to lowering your carbon diet by pledging such actions as changing light bulbs, taking public transportation, using reusable shopping bags, properly inflating tires, recycling, …and more! 2. Yahoo! Answers: Answer environmental questions and contribute to the growing body of knowledge and advice on "Yahoo! Answers" 3.Yahoo! one Search: use this new search service where results are optimized for mobile phones. You can enter keywords and find relevant resources for items such as "organic food," "public transportation," "recycling" and so on…. Doing some or all of these things will contribute to your own town’s overall ranking! There is some instant gratification involved, you can see the actual rankings in (nearly) real-time on an interactive map. For participating you will also receive a free energy efficient compact fluorescent light bulb (CFL), while supplies last of course…. The announcement coincided with the launch of Yahoo! Green, a new site that is definitely worth visiting, and staying awhile to explore. It is a one stop shop jammed packed with easy to use tips, tools, resources and communities to assist us in our plans to become better planetarians. There is a menu of actions that you can choose from and pledge to perform in order to reduce your carbon emissions and calculate the estimated impact. Not only is it informative and thought provoking, it’s fun to play around with to see what actions that you may already be taking, which ones are immediately achievable and which ones you will want to work towards. Good luck to you…and your hometown!
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