Organic Cotton Adds Up

Date: November 27, 2007 | Category: Events, Lifestyle

While we don’t advocate frivolous buys, organic or not, we do love to find fun ways to go green. WE ADD UP has launched a global count of people committed to helping stop climate change - right on its t-shirts; so if you or someone on your holiday gift list could really use a new one, consider these. This campaign has a strong message that definitely corresponds with how we feel here at ecofabulous; every tiny effort matters, because collectively, WE ADD UP. To spread this gospel, you can order a personalized shirt that has your number on it, and as more and more people join the efforts, so the numbers will rise. First you choose one of twenty icons to be printed on your shirt that demonstrates one thing you do to make a difference: carpool, eat less meat, organic, unplug, solar, shower together (we find this one particularly appealing), etc. Or if it turns out you’re so dedicated that you encompass the entire lot, you can get a shirt with all the icons. When you commit to greener practices, your number is hand printed on your tee representing your place in the sequential global count. Of course, these are 100% organic cotton - grown, woven and sewn in the U.S. with fair labor practices. 10% of the profits are donated to environmental groups, including one of our favorites, The Earth Island Institute. The more often you opt for organic over conventional cotton, the greater the message to industry. These shirts have a double-whammy of purpose, and it’ll be fun to see how high the number climbs.

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