About: Zem Joaquin

Date: January 1, 2006 | Category: Beauty

Inspired and mentored by William McDonough over the last couple of years, I have developed a different lens, which makes it impossible to view products as I had previously. In one way or another I have always worked in design, whether it was as a critic or promoter. Now I just envision everyone rethinking the way they think about design. Cradle to Cradle design means that everything that comes from the earth (and what doesn't) should go back to the earth either as a biological nutrient or should include a plan for the next incarnation of the technical nutrients.

As a board member of Global Green I have access to the latest and greatest information about green building techniques. I am certified by Builditgreen as a green building professional and have studied both online and offline exhaustively. I apply this knowledge in my eco-consultancy business, as green contributing editor for Domino Magazine and on  www.ecofabulous.com.

My closest confident and THE authority on fabulous, Gina Pell convinced me to leave my life of fashion in Milan to help her build Splendora.com. The experience taught me never to settle for mediocrity. I have also lived in London and Paris where Jil Hales of Barn Diva fame inspired me to critique every product, place and experience that I encountered with a discerning aesthetic eye. But being born on Joan Baez' commune in Palo Alto to a real earth mother gave me organic roots.

Coincidentally, it turns out that Zem means earth in Czech, so it seems my inherent duty to find a way to do my part to protect and nurture her. I graduated from Pepperdine University with a degree in Organizational Communications; I chose that path to inspire designers and corporations to simply make better products.

You can contact me at [email protected] - I'd love to hear from you!

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