Burt’s is the Bees Knees
Date: November 30, 2007 | Category: Beauty, Body Care
Within the last month, the organic cosmetic company, Burt’s Bees, was sold to Clorox for $925 million dollars, cash. With projected sales to surpass $170m in 2007, this eco-company founded in 1984 in Maine easily gained attention from the heavy hitters, and eventually Clorox picked them up. Clorox CEO Donald Knauss said, “This acquisition allows us to enter a growing market that’s consistent with consumer megatrends.” Besides being an eco-company that solely uses natural ingredients, invests in alternative energy, and has a sustainable mission, Burt’s makes awesome products like their Lip Shimmer line. This is their classic lip balm, replete with tingling post-application sensations and healing powers, and bonus - a tinted color. Ecofabulous tends to like our organic champagnes so it is no surprise that we can’t get enough of Burt’s “Champagne” hue.
Comments
Jolly Green Girl
Date: November 30th, 2007 at 6:56 am
I love Burt’s Bees but I found that the Lip Shimmer is a bit too frosty for my taste. I wonder if the standards of naturalness and pureness will change since they are being bought out by Clorox.. it seems that most companies do end up selling it to mega companies that doesn’t necessary reflect the philosophies that the company was founded upon. Bummer.
Jill
Date: November 30th, 2007 at 12:52 pm
I would just like to point out that since Burt’s Bees has been sold to Clorox, a company that tests on animals, they should no longer be considered “green” Much like The Body Shop selling to L’Oreal (another company that tests on animals), should no longer be considered green.
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