Gee, Your Skin Looks Delicious

When Be Fine‘s founder went searching for the ingredients women used before there was a cosmetics industry, she ended up in a kitchen instead of a lab. What she cooked up is a line of cleansers, toners and moisturizers, which are now widely available in drugstores nationwide and already a runaway success. The celebrated fragrances of the company’s cleansers and moisturizers are 100% natural, derived from the potent extracts used in its bestselling products. Although we bemoan the lack of recycled packaging or certified organic ingredients, we applaud Be Fine’s dedication to providing effective skincare only using superfoods like green tea, fruits, vegetables and other edible ingredients. We hear that the company’s actively working to integrate 100% post-consumer content paper board into its packaging. We hope that organic ingredients are next.

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