NY Fashion Week Goes EcoChic

Date: September 17, 2008 | Category: Accessories, Bags, Fashion, Men, Shoes, Women

New York Fashion Week kicked off at the American Museum of Natural History on Sept. 10 with Be EcoChic, a showcase of sublimely green fashions by some of today’s most celebrated designers.

The event was everything a fashion show should be: form and functionality combined with a flair for the funky, like designs made entirely of seaweed from Linda Loudermilk, or a recycled raffia jacket by Ralph Rucci. And to make it even more fabulous, a gaggle of celebrities - including Lauren Hutton, Adrien Grenier and Patti Hansen - modeled the clothing.

The Be EcoChic fashion show was a national awareness campaign supported by Johnson & Johnson Beauty Care and its brands AVEENO®, Neutrogena® and Neutrogena® Cosmetics, Mercedes Benz, Continental Airlines, Lycra, PJ Madison’s, and the event’s Advisory Board which included Carl Pope from the Sierra Club, Fern Mallis of IMG Fashion, and Kimberly Pinkson of the EcoMom Alliance.

To read more about the show and about other NY Fashion Week news, check out additional coverage on Inhabitat.

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